A Different Perspective on Failure
Failure is learning in the form of experiments (including the thought kind) with outcomes different than theorized, where the outcomes create a more complete understanding of theory, or learning.
A breath of fresh air…
#ibl #learning #failure
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Innovation Excellence | The Forbidden Fruit of Failure
We’ve mapped failure to the wrong words. And this mis-mapping is so strong and deep that un-mapping seems unlikely. I propose failure, as a word, be scratched from the dictionary.
Another day of testing
I'm not sure how many times I've reconfigured my sharing strategies, and to be honest I'd rather not know, but yet again I'm pushing the boundaries of sanity and seeing whether it's possible to get the result I'm looking for.
#fb #perserverance
If your happy and you know it
#fb #silly
Winning Sunday, jobs being jobbed
#fb #productive
Growth Hacker
The discipline of marketing is shifting from people-centric to API-centric activities.
Here’s a few extracts I found interesting:
This isn’t just a single role – the entire marketing team is being disrupted. Rather than a VP of #Marketing with a bunch of non-technical marketers reporting to them, instead growth #hackers are engineers leading teams of engineers. The process of integrating and optimizing your product to a big platform requires a blurring of lines between marketing, product, and engineering, so that they work together to make the product market itself.
Before this era, the discipline of marketing relied on the only communication channels that could reach 10s of millions of people – newspaper, TV, conferences, and channels like retail stores. To talk to these communication channels, you used people – advertising agencies, #PR, keynote speeches, and business development. Today, the traditional communication channels are fragmented and passe. The fastest way to spread your product is by distributing it on a platform using APIs, not MBAs. Business development is now API-centric, not people-centric.
For the first time ever, superplatforms like #Facebook and #Apple uniquely provide access to 10s of millions of customers The discipline of marketing is shifting from people-centric to API-centric activities Growth hackers embody the hybrid between marketer and coder needed to thrive in the age of platforms.
Thanks to +Alex Schleber for surfacing this gem. cc/ +Tom Hampson +David Pidsley
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Growth Hacker is the new VP Marketing | Andrew Chen (@andrewchen)
YouTube didn’t need ads to spread itself – instead it used embeds. Ad via Laughing Squid The rise of the Growth Hacker The new job title of Growth
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