By: StephenfromIBM
Source: http://www.youtube.com/watch?v=0V4io8m75pc

IBM vice president Sandy Carter discusses the attributes of a social business.

#socbiz+

#socbiz+ #curation #discovery

Reshared post from +Robert Scoble

Hey, Social Media Addicts, the new Bottlenose is freaking awesome. http://bottlenose.com/ Get new beta features by using code "Scoble"

What does it do? Brings Facebook, Twitter, and more in and finds the really good stuff in those streams for you.

What tools do you use to watch your social media feeds?

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2012 Social Media Marketing Industry Report | Social Media Examiner
2012 Social Media Marketing Industry Report: learn from more than 3800 marketers on how to focus your social media activities and what the rewards are.

]]> http://simbeckhampson.com/2012/05/16/social-media-marketing-insights-2012/feed/ 0 http://simbeckhampson.com/2012/05/11/beauty-is-in-the-eye-of-the-beholder/ http://simbeckhampson.com/2012/05/11/beauty-is-in-the-eye-of-the-beholder/#comments Fri, 11 May 2012 07:52:26 +0000 Paul http://simbeckhampson.com/2012/05/11/beauty-is-in-the-eye-of-the-beholder/ Beauty is in the eye of the beholder.

Reshared post from +Confucius

"Everything has its beauty, but not everyone sees it."

+Confucius

Innovative approaches to 21st century business requires a new mindset. It doesn't happen overnight and it can't be bought. Starting is important. The quote above provides a snapshot of the base requirements. Good article.

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Creating the Conditions for Social Business | Social Media Today
Social Business This is an update to an earlier post, which includes the slideset used at the Social Business event of 25th April 2012.

]]> http://simbeckhampson.com/2012/05/10/the-networked-enterprise/feed/ 0 http://simbeckhampson.com/2012/05/06/as-you-learn-teach-all-those-you-can-as-a-part-of-community-service/ http://simbeckhampson.com/2012/05/06/as-you-learn-teach-all-those-you-can-as-a-part-of-community-service/#comments Sun, 06 May 2012 10:04:47 +0000 Paul http://simbeckhampson.com/2012/05/06/as-you-learn-teach-all-those-you-can-as-a-part-of-community-service/ Via +Elinor Stutz Image source: http://ow.ly/1LL9tk #sociallearning

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HTML5 Word Cloud: Text Analyzer
HTML5 Word Cloud analyze the most frequently used terms in an article, or a blog feed.

]]> http://simbeckhampson.com/2012/05/05/my-core-message-more-social-learning/feed/ 1 http://simbeckhampson.com/2012/05/01/how-to-improve-social-engagement/ http://simbeckhampson.com/2012/05/01/how-to-improve-social-engagement/#comments Tue, 01 May 2012 08:51:11 +0000 Paul http://simbeckhampson.com/?p=155704 Continue reading →]]> Curated from: 12 Top Community Managers Share Their Tips for Better Engagement by Lauren Drell

Engagement is one of the most talked about metrics for ROI.

Mashable gathered tips from top community managers to help you boost activity on your social platforms —they’re grouped into various engagement-inducing “actions” below. The individuals we spoke with have built up engaged audiences for brands, such as Gap, JetBlue, Instagram and Jetsetter, so they know a thing or two about community building.

Calling for Offline Activity

• Demonstrating that you remember and value them as individuals makes a huge difference. – Teresa Wu, community manager at Google Docs
• Encourage members of your community to meet up with one another and form teams based around shared interests or a common location. – Morgan Evans, community strategist at Etsy
• House all your materials in the community; no more binders! – Mike Fraietta, enterprise community manager at News Corp

Letting Them Know You Care

• Give the community a voice:  – Josh Riedel, community manager at Instagram
• Cross-pollinate content across your social media channels, playing to each channel’s individual strength. – McKee Floyd, director of brand development at Sweetgreen
• Communication managers need to be very close to their member support teams – Jonathan Goldmann, social media manager at Jetsetter
• Identify leaders within your community and support these people as much as possible. – Morgan Evans, community strategist at Etsy
• My advice to you is: step back early! It’s much harder to show restraint, but your community will thank you for allowing them to run. – Sheena Medina, community manager at Fast Company

Responding to Feedback

• By encouraging and applauding our community when they tell us what they think, we build both community and loyalty.” – Rachel Silver, community manager at Birchbox
• Every user who takes the time to engage with your brand should be acknowledged and cared about like they were friends of yours on your personal social networks. – Jonathan Goldmann, social media manager at Jetsetter

Nailing Your Tone

• You can’t force it. It has to be authentic. When it comes to engaging our members, our philosophy is to keep it real. – Melissa Klein, VP of communications at Fab

Thinking Outside the Box

• Rather than solely marketing your product and promotions, we like to use our content to start conversations – Jonathan Goldmann, social media manager at Jetsetter

Using Visuals

• Our photo-driven content gets the most user engagement in Facebook and Pinterest. – Jonathan Goldmann, social media manager at Jetsetter

Making Connections

• If you’re looking to increase engagement, the question you should answer is: How can we continue to strive for meaning? At its core, social media is about making a real connection with something you care about. And it’s about building communities — which really means building relationships – Sheena Medina, community manager at Fast Company
• Now that you have people who are highly engaged with your brand, the goal is to connect them with each other. – David Spinks, director of community at Zaarly

What examples can you share?

A breath of fresh air…

#ibl #learning #failure

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Innovation Excellence | The Forbidden Fruit of Failure
We’ve mapped failure to the wrong words. And this mis-mapping is so strong and deep that un-mapping seems unlikely. I propose failure, as a word, be scratched from the dictionary.

]]> http://simbeckhampson.com/2012/04/29/a-different-perspective-on-failure/feed/ 1 http://simbeckhampson.com/2012/04/29/another-day-of-testing/ http://simbeckhampson.com/2012/04/29/another-day-of-testing/#comments Sun, 29 Apr 2012 16:26:54 +0000 Paul http://simbeckhampson.com/2012/04/29/another-day-of-testing/ Continue reading →]]> I'm not sure how many times I've reconfigured my sharing strategies, and to be honest I'd rather not know, but yet again I'm pushing the boundaries of sanity and seeing whether it's possible to get the result I'm looking for.

#fb #perserverance

Here’s a few extracts I found interesting:

This isn’t just a single role – the entire marketing team is being disrupted. Rather than a VP of #Marketing with a bunch of non-technical marketers reporting to them, instead growth #hackers are engineers leading teams of engineers. The process of integrating and optimizing your product to a big platform requires a blurring of lines between marketing, product, and engineering, so that they work together to make the product market itself.

Before this era, the discipline of marketing relied on the only communication channels that could reach 10s of millions of people – newspaper, TV, conferences, and channels like retail stores. To talk to these communication channels, you used people – advertising agencies, #PR, keynote speeches, and business development. Today, the traditional communication channels are fragmented and passe. The fastest way to spread your product is by distributing it on a platform using APIs, not MBAs. Business development is now API-centric, not people-centric.

For the first time ever, superplatforms like #Facebook and #Apple uniquely provide access to 10s of millions of customers The discipline of marketing is shifting from people-centric to API-centric activities Growth hackers embody the hybrid between marketer and coder needed to thrive in the age of platforms.

Thanks to +Alex Schleber for surfacing this gem. cc/ +Tom Hampson +David Pidsley

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Growth Hacker is the new VP Marketing | Andrew Chen (@andrewchen)
YouTube didn’t need ads to spread itself – instead it used embeds. Ad via Laughing Squid The rise of the Growth Hacker The new job title of Growth

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Paul Gilding: The Earth is full | Video on TED.com
TED Talks Have we used up all our resources? Have we filled up all the livable space on Earth? Paul Gilding suggests we have, and the possibility of devastating consequences, in a talk that's equal pa…

]]> http://simbeckhampson.com/2012/04/28/more-on-sustainability/feed/ 2 http://simbeckhampson.com/2012/04/27/morning-musings-on-social-business-roi-channel-management/ http://simbeckhampson.com/2012/04/27/morning-musings-on-social-business-roi-channel-management/#comments Fri, 27 Apr 2012 07:34:00 +0000 Paul http://simbeckhampson.com/2012/04/27/morning-musings-on-social-business-roi-channel-management/ Continue reading →]]> It isn't any more about should we engage on social, this is obvious, the question is how and where do we best engage.

I see a need to laser focus on "how' we deliver timely relevant value, I see a need to build open communities that contain a varied mix of stakeholders. I think less focus should be given to ownership of channels & keywords and more focus on supporting employees; we need more brand ambassadors.

As a social shift gathers momentum three things should never be overlooked; Social innovation, Social architecture and Social learning.

Silos are not useful, they stifle innovation and prevent essential flow, they must be identified and blockages removed. Build ecosystems using a dimensional approach, expect iterations, social is in perpetual beta. It is how we learn, and how we are motivated to share tacit knowledge, in a networked economy, that should be positioned at the organisation's core, doing so creates the foundation to operate in the 21st century – it is the glue that holds it all together. Brands live or die by the stories that are told, use the social voice wisely.

The real ROI on Social Business is that you'll still be in business in five years, my advice, shift Social focus to ROR (Return on Relationships)

The cartoon is from one of my favourite social artists, +Rob Cottingham – it has 'I told you so' written all over it.

http://simbeckhampson.com/2011/04/21/the-best-of-purposed/

It's a very famous quote, we all giggle when we hear it, but what was the message?

How does the perception of #education need to change for its adoption to fulfil the original intent, especially based on the environment external to the walls of the establishment.

Any thoughts?

The big take, the 30,000ft view on this is (drum roll), we have to stop expecting and driving for economic growth. Ouch! Only when we stop allowing the debt we have to be the driving reason for growth will we have the balanced view required to see the trees in the wood.

The desire for more, better, faster, smarter without due consideration for the finite resources required to sustain that desire for growth is endangering us as a species, it’s driving us to the point of predictive extinction, exponential speaking, the hockey curve is getting ever closer. I totally agree with Chris that the narrative needs to be readdressed and radically changed to reflect the current reality.

I can of course understand why countries such as the USA may not want to promote such a strategy and why China are securing access to finite resources at hugely inflated $ prices, and I think that Chris is also right when he observes that European nations are ‘more’ ready to accept reality and settle in for the long haul of repayment. Either scenario is somewhat incidental and as Prof. Bartlett rightly points out “Science doesn’t care how you vote.”

It seems we are playing a game of global poker with the resources available. All the chips are on the table. The bank is closed and no more assets can be added. In all games of poker there is always a winner and always a loser – unless at some point in the game – all parties decide to stop playing. What? If they all agreed to stop and instead decided to split the pot so that it was fair for everyone, how would the pot look? Never?

Is this not an opportunity to take stock of the world’s finite resources situation and make decisions based on a planet in jeopardy, as one, a whole, as opposed to individual growth seeking, economic focused nations. It’s a nice ideal, but I think that narrative is going to be a hard sell… I think it will be much easier to sell when the reality becomes clearer.

If we stopped for a moment. If we could see that it was time to reduce not increase, if we could get passed the hype that every year is going to be as the last with an increase in available resources, we could begin to change the narrative and start making decisions that would create a sustainable future.

In the Q&A at the end of the video, Chris says

The world needs a commission that would be extremely well funded that would be able to answer the question what is the energy return on the energy invested

This whole investigation today, which has somewhat sidetracked my planned schedule, leads me to a deeper understanding of what we are indeed doing at +Cause Analytics – creating opportunities to save – the future requires us to make better decisions and having the raw data is at the heart of it, but beyond that, we need to people to make smart choices based on a reality that is, not that would nice to be – blinkers off. cc/ +David Pidsley

That’s all for today…

Video: https://vimeo.com/17929740