How To Improve Social Engagement
Curated from: 12 Top Community Managers Share Their Tips for Better Engagement by Lauren Drell
Engagement is one of the most talked about metrics for ROI.
Mashable gathered tips from top community managers to help you boost activity on your social platforms —they’re grouped into various engagement-inducing “actions” below. The individuals we spoke with have built up engaged audiences for brands, such as Gap, JetBlue, Instagram and Jetsetter, so they know a thing or two about community building. Continue Reading
The New Workstyle (Infographic) via @gist
Great infographic! Continue Reading
Social Media – 4 trends to watch in 2012 #globalbrain #realtime #curation #educa…
Social Media – 4 trends to watch in 2012 #globalbrain #realtime #curation #education
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Social Media — 4 Trends To Watch in 2012
You are at a competitive disadvantage if you do not embrace the power of social media and understand how it applies to the enterprise. Your competitors are already there.
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Publishing Strategy
Social Media can humanise the Enterprise. Listening and responding to your customers assures success. We help you boost your brand and enhance customer experience.
More and more organisations are exploring the wide range of Social Media channels as a better way to understand customers. Developing the right mix consists of using collaboration and learning technologies, though this on its own will not be enough without the real desire to work in a more transparent and trusting culture. Continue Reading
A connected world cannot be controlled ~ @owengreaves
Most interesting insight, click through, especially because it’s Owen’s birthday today 
Futurist, Keynote Speaker, Think-Tank Leader, Owen On The Future of Business, Thought-Leader, Strategist, Author, Open & Free Business Model
The Future Of Business Is NOT Social Networks
One of the futurists I was following tweeted something that spurred me to write this little bitty, so bare with me. There is much confusion about Social Media / Networks, and saying that the future of business is Social Networks only adds to that confusion. For some unknown reason, there are far too many who seem to think that Social Media is the answer, the messiah, the silver bullet to all their business problems. STOP IT! This is far from the truth, and is sheer stupidity on the part of those who say it is.
The future of business will be social, and it will most definitely be mobile, but it won’t be social networks that are the future. The real future of business is because we are connected, on the move, regrouping on the fly, unable to be controlled by anything or anyone, including social networks. A connected world cannot be controlled, it might be seduced, but only temporarily, and that is what big business and corporations are afraid of, they can’t control you & I.
Five Social Media Trends for 2011
Interesting article – click through for the full read…
Five Social Media Trends for 2011
Consumer Content Curation
Niche Location
Gamification and Social Gaming
QR Codes
Social Commerce
BREAKING: Twitter’s Official Analytics Product Has Arrived < just not yet for everyone!
Keeping a keen eye on this story… cc: @open_intel
BREAKING: Twitter’s Official Analytics Product Has Arrived
Twitter has started inviting a select group of users to test a new analytics product,
With Twitter Analytics, users will be able to see a plethora of data about their account; for example, information about which tweets are most successful, which tweets caused people to unfollow, and who the most influential users are that reply and retweet their messages.
What are we all doing on Social Media? by Guy Clapperton #likeminds
How are we going to monetise Social media when its all free?
ht@sahana2802 Blog Book Tour: Social Media for Trainers by @janebozarth –stop #9
Great review Sahana…
Thursday, September 23, 2010
Blog Book Tour: Social Media for Trainers–stop #9
The only people who can own social learning r the individuals who themselves r learning each day ~ @marciamarcia
It’s gonna be a best seller!
$18,95 from http://www.thenewsociallearning.com/
Marcia Conner on Transforming Organizations through Social Media and Social Learning
The book is a good read for anyone interested in learning more about how companies can leverage social technologies and tools to become, well, better companies. I asked Marcia a few questions to go deeper into some of the topics on the book, and here’s what she kindly had to say.
The only people who can own social learning are the individuals who themselves are learning each day, from one another, based on their work and in the flow of work. Read more at socialnerdia.com
Consumers desire to connect, communicate and share driving Social Media growth
Although this article stems from 2009, its interesting to reflect on current growth in SM.. wondering what the figures for 2010 will look like…
According to a new report from The Nielsen Company, Americans have nearly tripled the amount of time they spend at social networking and blog sites from a year ago. In August 2009, 17 percent of all time spent on the Internet was at social networking sites, up from 6 percent in August 2008.
“This growth suggests a wholesale change in the way the Internet is used,” said Jon Gibs, vice president, media and agency insights, Nielsen’s online division. “While video and text content remain central to the Web experience – the desire of online consumers to connect, communicate and share is increasingly driving the medium’s growth.”
Must read for parents… social networking pitfalls via ABC News
Important read…
The Best Subtle Things About New Twitter
Excellent post on the new Twitter changes.
New technology may change behavior, but behavior can change or determine the path of technology.
In some ways it disturbs me to think social technology could actually be responsible for a decline in social behaviour… kind of a throw-away, junk food packaging effect… not only is there abundance in terms of information available online, but add an abundance of people to the equation and it is possible to imagine that we could become less able to build, manage and maintain meaningful virtual relationships.
“Thus the shelf life of social relationships is inversely proportional to a) Depth of engagement b) Type of platform and c) One got what one needed.”
The Four Semi-Truths of Social Media
Semi-truth #1: Our infatuation with the next, new, shiny, thing in social media depreciates as soon as we realize that it’s just another engagement, aggregator, application, thingy requiring more time, increased effort, permission to access, another profile creation etc., etc. and yet at the end of the day, delivers not much more than all the others. It’s like Danny’s boat.
Semi-truth #2: The majority of social media applications can indeed be nebulous and though they may have the best of intentions with a cool interface-at the end of the day, they remain nebulous at best with a typical “make money via advertising” as it’s business model, and a primary marketing approach that is dependent on social “coolness” and going viral. Great news! Whether you use social media or not is not going to determine your success in business.
Semi-truth #3: What happened to MySpace can happen to any social network. At any point in time, if something better comes along, or if people just get bored with what you are offering, they will leave, and there is really nothing you can do to prevent that, even if it “ain’t broke.”
Semi-truth #4: Similar to the the shelf life of social networks, some relationships in social media, though timeless, can be generally shallow and only last as long as both continue to use the application that bridged the engagement in the first place. If one departs, in general the surface like relationship ends. Thus the shelf life of social relationships is inversely proportional to a) Depth of engagement b) Type of platform and c) One got what one needed.
Isn’t it interesting how shelf life, obsolescence, depreciation and nebulous can be so closely linked and aligned to the world of social media? It’s partly what makes social media great on the one hand, and so maddening on the other. It moves at the speed of sound and yet it’s innate fickleness is determined primarily by it’s makers and it’s users and not much else. Yes new technology may change behavior, but behavior can change or determine the path of technology.
11 Whys I’m a Social Media Addict by @jaybaer
“…with social media, my relationships aren’t bound by geography or circumstance.” < nice thought...
11 Whys I’m a Social Media Addict
Connectivity
Humanity
Spontaneity
Measurability
Transitory
Personality
Flexibility
Inevitability
Technology
Revolutionary
Opportunity
Why do you love social media?
Read more at www.convinceandconvert.com
Degradation of Social Skills (Cartoon) < found via @jclarey
So where are you on the scale 
Transforming Business: Social Media and Conversations
Clipped from:
Transforming Business: Social Media and Conversations
In a conversation with my ITA colleagues (we keep a Skype channel open and conversations emerge daily), we revisited the idea that there’s a higher perspective that needs to be highlighted: social media is a business engine, both internally and externally! Jane Hart’s been helping clients with social media marketing, and this has been an entree to talk about social media for working and learning.
The point here is that conversations are the engine of business. (I mean conversations in the broad sense of discussions, collaborations, partnerships, productive friction, and more.) We converse, therefore we work. Just as, internally, innovation, research, new products etc are the results of interaction, so to are the external aspects of business. Market research is listening to customers, branding is conversations about value propositions, negotiations with partners and suppliers, RFPs, it’s all communication. And, the Cluetrain Manifesto has let us know that with the internet and more open information, we can’t control the conversation, we have to be authentic and engage in open communication.
So if we move up a level, we recognize that both internally and externally, to succeed we need to facilitate conversations. We need a social media infrastructure that allows stakeholders internally and externally to negotiate mutual goals and collaborate to achieve them. The successful organization needs to fundamentally rewire itself into a wirearchy. He who communicates best, wins.
Communication is fundamental to human nature; we’ve developed the ability to accelerate our adaptation to the environment by communication. We’ve moved from evolution to invention. We interact, therefore we are. I’ve largely been focused on internal dialog, but it’s clear that from an executive perspective, you need to realize that communication is fundamental, and social media is another technology lever to move the earth. We’ve been doing it with the phone and email, but there are so many more powerful tools to augment those now. We moved from the buggy to the automobile, and we can (and should) move from email to a rich social media environment. If we want competitive advantage, at any rate. And you do, don’t you?
Social Media Maturity in Digital Communication < ht @letterpress_se
Really enjoyed this post! Unfortunately it was not easy to clip so click through to read the article in situ…
The Four stages of social media readiness…
The “Crawling” Stage
The “Toddling” Stage
The “Walking” Stage
The “Running” Stage
Social = Service. Community. Value. Substance. Talk by David @Armano (Ted Video – ht @scottgould)
Reinventing Social Media… Interesting take on what social media is and what it’s not, his slides are great too… And, it’s also the only TED video I’ve seen where the presenter openly says, yes I was an a***hole… 
Social Media Wisdom from Unexpected Philosophers by @treypennington (Video)
Totally inspired by both video’s… awesome!
connections, content, conversations: commerce™
Social Media Wisdom from Unexpected Philosophers
A couple of not-so-long-ago philosopher’s have popped up on my computer screen this year. These two are probably more accessible to the modern thinker than Hume and Kant. You might know them as entertainers—they are that AND much, much more.
MODERN PHILOSOPHER #1: Will Smith (yep, THAT Will Smith)
MODERN PHILOSOPHYER #2: Jay Smooth
Having trouble getting stuff done? Got 25 browser windows open and calling it work? Here’s some “self talk” to get you going.
Ponder a while, and then come back to social media: How are you using social media to make somebody’s life better; how are you dealing with your own “little hater” standing in the way of living out your passion?
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